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Digital marketing refers to the use of online channels, platforms, and technologies to promote products, services, or brands to a targeted audience. It encompasses a wide range of strategies including search engine optimization (SEO), social media marketing, email marketing, content creation, paid advertising (PPC), and analytics. Unlike traditional marketing, digital marketing allows businesses to engage with customers in real-time, measure campaign performance instantly, and tailor content to specific demographics or behaviors. It plays a crucial role in helping businesses grow visibility, generate leads, and drive conversions in today�s digital-first world.